How companies use social media

Social media can be a very beneficial tool for companies, as it allows them to do a variety of different things that can help their business. These things include increasing website traffic, creating a brand identity and positive brand association and improving communication and interaction with key audiences. There is a wide variety of different social media platforms that company can use to do what I previously mentioned, but Facebook and Twitter are among the most commonly used.

Worldwide, there are over 2.07 billion monthly and 1.15 mobile daily active. These statistics make Facebook are very vital place for companies to market themselves, in fact 42% of marketers report that Facebook is critical or important to their business. On Facebook companies increase their web traffic by having their "advertisements" featured, companies can filter out Facebook users by a variety things like age and interest to direct their advertisement to a specific group of people. An example of this is whenever a Facebook user sees an advertisement from a company that they previously never showed interest in on their news feed. That individual may of never interest in that company but they did show interest into a similar company or product. Facebook is a casual, friendly environment that requires an active social media marketing strategy. Creating a Facebook Business Fan Page is a way to start, the company Google primarily uses Facebook to market, they have over 24 million likes on their official page! Google pays careful attention to layout, as the visual component is a key aspect of the Facebook experience. They also keep their tone light and friendly to reach their audiences organically.

Many newer companies do not use Facebook to market, instead they use Twitter. Twitter is the social media marketing tool broadcast your updates across the web. The company dbrand uses Twitter to create a brand identity and positive brand association as well as improving communication and interaction with key audiences. Dbrand does those things exceptionally well, by mixing up their official  tweets about specials, discounts, and news with fun, brand-building tweets. Using Twitter as a social media marketing tool revolves around dialog and communication so retweeting when a customer has something nice to say about the company and answer people’s questions when possible are necessary to insure that a company is building its following.